Master Amazon Project Zero and Leverage Its Benefits for Your Business
S elling on Amazon comes with the risk of counterfeits and unauthorized sellers negatively impacting your brand. Amazon Project Zero is an initiative that empowers brands to drive counterfeits on Amazon to zero. As an ecommerce business, understanding and utilizing Project Zero can help protect your brand on Amazon. What is Amazon Project Zero? Launched in 2019, Project Zero combines Amazon’s advanced technology, machine learning, and innovation with the sophisticated knowledge brands have of their own intellectual property. It provides brands with an unprecedented ability to directly control and remove listings violating their trademarks, without Amazon’s involvement. Brands enrolled in Project Zero gain access to self-service counterfeit removal tools that enable them to take down listings infringing on their intellectual property rights. This control allows brands to better protect their customers and enhance trust in their brand on Amazon. How Does Amazon Project Zero Work? Amazon ...